A single annual audit leaves months of accumulated breakage unnoticed, since links break continuously as your content changes and the web shifts. Match the pace to your site, checking more often the more you publish. Continuous monitoring beats periodic audits, and always run a thorough audit right after any major change.

Breakage never stops
Links break continuously as your content changes and the wider web shifts. A single annual audit leaves months of accumulated breakage unnoticed, which is plenty of time to lose value and trust. Related: How to Find Broken Links at Scale
Keep reading: Why Broken Links Quietly Hurt Your SEO, Internal vs External Broken Links: Which to Fix First, How to Find Broken Links at Scale. See how LinkRotly helps you continuous broken link monitoring for websites.
Match the pace to your site
A large, frequently updated site deserves more frequent checks than a small, static one. The more you publish and edit, the more often links break, so the more often you should look. Related: Why Broken Links Quietly Hurt Your SEO
Continuous beats periodic
The most reliable approach is continuous monitoring that alerts you when new links break, rather than a periodic scramble. Then you fix problems while they are small and few. Related: How do you keep affiliate links from dying quietly and costing you commissions?
Always audit after big changes
Any migration, redesign, or large content change is a moment when links break in bulk. Run a thorough audit immediately afterward, every time, to catch the damage before it settles in. Related: Broken Links After a Site Migration: A Survival Guide
- Links break continuously, not once a year
- Check more often the more you publish
- Continuous monitoring beats periodic audits
- Always audit right after a major change
Frequently asked questions
How does site size affect audit frequency?
A large, frequently updated site deserves more frequent checks than a small, static one. The more you publish and edit, the more often links break, so the more often you should look.
When should you always run a link audit?
Right after any migration, redesign, or large content change, every time. These are the moments links break in bulk, so a thorough audit immediately afterward catches the damage before it settles in.
Find broken links before your visitors do
Continuous broken link monitoring for websites. LinkRotly is built to help you put this into practice.
Scan my siteMore from the LinkRotly blog

Why Broken Links Quietly Hurt Your SEO

Internal vs External Broken Links: Which to Fix First

How to Find Broken Links at Scale
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