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Internal vs External Broken Links: Which to Fix First

Not all broken links are equal. Here is how to prioritize your fixes for the most impact.

Internal vs External Broken Links: Which to Fix First
Photo: Words as Pictures via Openverse (CC0)

Two kinds of breakage

Internal broken links point to your own pages that have moved or vanished. External broken links point out to other sites that have changed. Both matter, but they fail for different reasons and deserve different attention.

Fix internal first

Internal broken links are fully within your control and directly affect how your site is navigated and crawled. They are the highest priority, because fixing them recaptures your own lost value immediately.

Handle external thoughtfully

External links break when someone else's site changes, which you cannot prevent. Repoint them to a current source, or remove them if the destination is gone, so your content stays reliable.

Prioritize by traffic

Within each type, fix the broken links on your most visited and most important pages first. A dead link on a key landing page matters far more than one on a page nobody sees.

Key takeaways
  • Internal and external links break for different reasons
  • Fix internal links first; they are in your control
  • Repoint or remove broken external links
  • Prioritize fixes by page traffic and importance
Julien Jimenez
Written by

Julien Jimenez

Julien Jimenez is an independent software builder based in Paris. He designs, ships, and operates focused SaaS products for small businesses and independent professionals. Read the full author page.

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