
Two kinds of breakage
Internal broken links point to your own pages that have moved or vanished. External broken links point out to other sites that have changed. Both matter, but they fail for different reasons and deserve different attention.
Fix internal first
Internal broken links are fully within your control and directly affect how your site is navigated and crawled. They are the highest priority, because fixing them recaptures your own lost value immediately.
Handle external thoughtfully
External links break when someone else's site changes, which you cannot prevent. Repoint them to a current source, or remove them if the destination is gone, so your content stays reliable.
Prioritize by traffic
Within each type, fix the broken links on your most visited and most important pages first. A dead link on a key landing page matters far more than one on a page nobody sees.
- Internal and external links break for different reasons
- Fix internal links first; they are in your control
- Repoint or remove broken external links
- Prioritize fixes by page traffic and importance
Find broken links before your visitors do
Continuous broken link monitoring for websites. LinkRotly is built to help you put this into practice.
Scan my siteMore from the LinkRotly blog

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